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What is AdWords? Let's start with the basics: When you do a search on Google, the search engine responds with a page or list of websites that S.E.R.P. or "Search Engine Results Page", the S.E.R.P. is divided into two main categories, ie free organic ranking and ranking paid "Pay per Click" advertising service operated by Google AdWords.
The ranking organic: It 'free, natural, websites as rated calssificati are selected through a complex algorithm generated by Google. The strategy of positioning in the ranking of the Websites gratutita is called S.E.O. "Search Engine Optimization".
SEO is not an exact science, this depends on the continuous updating of complex algorithms that genarano ranking.
The algorithms that have made it famous search engine Google are very complex and constantly evolving making it increasingly intelligent and sensitive to the content of Web pages. Only the most experienced Web Designer can ottenre real results!
If you want more information on SEO visit our Blog.
The ranking for a fee: Ranking rankings or pay "Pay per Click" managed by service Adv Google AdWords, is generated by sponsored links.
Why rankings, simply because in fact they are two classifications even if linked to each other, the first appears at the top with a yellow background color very delicate and includes the top three results, the latter appears on the right of the screen and displays the rest of the results .
The ranking of AdWords is linked to the theory of the Pay per Click ie Pay per Click received, the pay per click or PPC is a way to buy advertising, paying based on clicks that the end customer does on your ad.
What does the "Service Optimization AdWords Campaigns" Competitor Analysis: Analysis and study of competitors in the sector; Tear down costs: Reduce costs and increase revenues; Optimize keywords: Selecting keywords with the greatest potential for conversions; Increase in Visitors: exponential increase of visitors to your site;
What is advertising on Facebook and how it works, very simple, the giant of the web, the social network for excellence in recent years has turned its internal service advertising, advertising on Facebook is made up of ads or ads, it is very close to sponsored results that appear in Google searches.
The term "inbound marketing" indicates a mode of marketing centered on being found by potential customers as opposed to the traditional mode, also known as "outbound marketing" (the TV commercial that interrupts the consumer) that is centered solely on a message directed to the client.
Both "Google AdWords" Advertising on Facebook that are part of the marketing mode called "Inbound Marketing".
It 'important must add that unlike "Google AdWords", insertions on Facebook ranging in stimulating the user that is to create and generate a need, while the shape of ADV Google is designed for a Targeted marketing therefore it aims to fulfill a certain request or require that the user has entered in the search for specific keywords, the Facebook Ads is closely tied to the business policy of the Social Network that being generalist includes a very wide range of different markets and products, so the ads can not be linked to key words but must be optimized and targeted only for some groups of users.
What does the "Service Optimization Campaigns Facebook"
Competitor Analysis: Analysis and study of competitors in the sector;
Tear down costs: Reduce costs and increase revenues;
We optimize the user groups: Selection of user groups with greater potential conversions;
Increase in Visitors: exponential increase of visitors to your site;
Instagram can be a resource of great value to promote your work, offer visibility to your business and develop the reputation of your brand. This is primarily because it is a platform based on visual content.
Images, Infographics and Videos resemble the facts: they count more than many words. And it is not the digital readjustment of an extract of popular wisdom: it is pure and simple reality, supported by research and numbers. The main (Sources: Blog Hubspot and Forrester):
information accompanied by relevant images is remembered in a more complete way, +55%;
contents with relevant images (unique, particular, curious, of emotional impact) get 94% more views;
1 minute of video is worth more than 1,800,000 words.
In short, on the Instagram card it seems to be a really good tool to create successful communication campaigns.
Let's also say that it is in great development, that the hashtags are in full ascent and that Instagram is a hashtag-centric platform: a popular hashtag associated with a post or an image offers significant greater possibilities of visibility. For your product, brand, company message.
Thanks to the hashtag with Instagram you can tell your story and insert it in a "thematic palimpsest", a flow of messages and contents dedicated to a particular topic, perhaps particularly popular at that moment. He will stay close to other similar stories, ready to be read by a public on paper very interested in that kind of story.
Question: is it enough motivation to get on board? To make Instagram a good and useful choice to grow your business?
Bring your business to Instagram: the importance of Hashtag
Instagram is definitely a great business opportunity, but not for everyone. Let's see why.
Instagram was born in 2010 as an iOS application. Its purpose was to give the opportunity to improve the beauty, the artistic side and the quality of the photographs through special filters, frames and effects of various kinds. Then it opens to the world of Android, Windows Phone, the ability to publish videos that can last up to 60 seconds, to the latest Instagram Stories.
One of the crucial steps in the transformation from application to Social Network with business potential is halfway there, dated 2011. These are the hashtags.
In fact, through the introduction of hashtags, Instagram managed to gather small, large tribes of people. Groups with lifestyles or similar passions. From animals to various types of art forms, from love for food to fashion. And then again travel, music, fanaticism towards a certain celebrity. Up to the interest for product categories, specific products. Up to the brands.
50% of people who use Instagram follow at least one brand. 70% of the most popular hastags are linked to a brand. 90 of the 100 most popular brands in the world have an Instagram account. (Source: Brandwatch).
Why? Because at the center of every conversation on Instagram there is a common interest among multiple users. Here the most important brands have sensed and seized the opportunity: to propose and propose messages of entertainment, product, brand as common interest.
Instagram for your Work: it's not all Hashtag that glitters
The point is: your business, your product, your qualities interest or have the fabric to interest your potential customers? Is there a tribe ready to welcome you and follow you? Lovers of shoes, fashion, food?
If your business belongs to a sector or to certain product categories, on Instagram you can have a good initial advantage: a potential larger audience group, have greater ease in building interesting stories. On the other hand, however, you will have to deal with greater crowding, more fierce competition in the race for attention.
If you take care of less sexy things, you can still use Instagram successfully for your work. But first you must be sure that your audience is reachable through the platform. Then, not least, you must be really good at building genuine stories, catchy and linkable to the most popular hashtags. Which are themes or feelings, situations or narrative formats, communication tactics to emerge. In a word, values.
Always remember the prerequisite to make the most of Instagram for your business: you have to build entertainment centered on credible values compared to what you are and what you do.